what makes a brand?

You might've heard it said before that your brand is not your logo. That's true. Your brand isn't your logo. Your brand also isn't your company name. It's not your color palette. And it ain't your business cards. Now that we've established what your brand isn't, it's time to understand what it is and what it should be. Check out slides below and find out.

a gut feeling

It's been said that your brand isn't what you say it is. It's what “they” say it is. It's their perception of your presence and what you bring to the table. An effectively crafted brand has the ability to produce a defined set of emotions by using visuals and messaging that's consistently woven throughout every touchpoint of your company. Boom. That's a brand.

speak to the eyes

We're visual beings by nature. What we see drives a ton of our emotions. The first impression your target audience has of your brand is pretty important. Often times your first impression is comprised of visuals. Visuals that range from your website and packaging to your photography and typography.

find your voice

You ever hear the saying “It's not what you say, but it's how you say it”? When it comes to your brand, both sides of the issue matter. Focussing on brand tone and messaging is something worth the time and effort. From social media posts all the way down to what the buttons on your website say, messaging is a vital aspect of identifying your brand.

constant consistency

A brand isn't a brand until it's consistent across every last one of its touchpoints. What are touchpoints? Touchpoints are the points of interaction between a business and its customers or consumers (yes, that's from Google). Consistency across every platform, from the shelves to the web, creates reliable brand recognition.

win without pitching

When a brand can be identified without ever mentioning the company's name is the moment a brand is successful. At Colorbars Branding Agency, that's our task for your business. So, make yourself at home. Take a look around and check out the different ways we can help build your brand.

our services

Here's a little bit of a breakdown of the services we provide at Colorbars Branding Agency.

• brand strategy

Branding is the process of creating perception. A person's gut feeling about a product, service, or organization. We ensure that the gut feeling your target audience has of YOU is like the butterflies you felt when you saw your 3rd-grade crush for the first time.

• identity design

Everyone has an identity, but how that identity is presented is incredibly important. You might have a great product, but ain't nobody buying it if it's not presented the right way. At Colorbars, our bread and butter is in identity design. Ask us how we can put a face to your brand name.

• web design

Let's just cut to the chase. Your best employee is your website. It works 24/7, doesn't ask for a raise, brings you customers, and so much more. Treat it well and you won't be sorry. We make sure that your website becomes your best employee. Hey, we might even find a way to have it get your coffee in the morning.

• print & packaging

Some people say “looks aren't everything”. Well, only people with ugly logos and bad packaging say that. At Colorbars, we believe that first impressions are pretty important. So, after we get done with your print & packaging project, we welcome anyone to “judge your book by its cover” because it's likely a sweet-looking cover.

case study

an update to tradition

Northgate Market has an awesome culture and a rich tradition. See how we gave them a website as great as their tasty carne asada!

check it out

case study

modern craft. vintage touch.

It's a dirty job, but somebody's gotta do it. McCleeary Plumbing was a great service needing an identity to match. Click to see how we gave that to them.

check it out

case study

seeing through new eyes

There was once an optometry practice in Winnipeg, Manitoba, that was in real need of a fresh start. See how Colorbars did just that for them.

check it out

case study

an update to tradition

Northgate Market has an awesome culture and a rich tradition. See how we gave them a website as great as their tasty carne asada!

check it out

case study

modern craft. vintage touch.

It's a dirty job, but somebody's gotta do it. McCleeary Plumbing was a great service needing an identity to match. Click to see how we gave that to them.

see the case

case study

seeing through new eyes

There was once an optometry practice in Winnipeg, Manitoba, that was in real need of a fresh start. See how Colorbars did just that for them.

don't take our word for it.

“colorbars was amazing to work with. we couldn't ask more from a creative agency than what they did for us.”

Dr. Benji Itzkow, OD

Owner & Founder

Eyes In the Village Optometry

“we had an idea of the direction we wanted to go in, but didn't know how to get there. colorbars took our idea, ran with it, and knocked it out the park.”

Cole McCleeary

Owner & Master Plumber

McCleeary Rooter & Plumbing

this is the agency you've been waiting for.

The big box agencies are cool and all, but we like to keep our circle tight. We aim to work with partners whose purpose we also believe in. We wanna feel invested in the same goals that our partners themselves have. This is the agency you’ve been waiting for. Click below to read a bit more about who we are and what we stand for.

who we are

this is the agency you've been waiting for.

who we are

trust is cool...

but validation is better.

We've received the seal of approval from real-world businesses that needed real-world business solutions. From branding to web design, we did right by these folks.